Frequently Asked Questions
Not at all! The beer is used for its beneficial proteins and vitamins. The final formula has a beautiful, fresh, and clean scent, with no trace of a beer smell.
This shampoo is expertly formulated for anyone with weak, brittle, fine, or damaged hair. It's also excellent for those who want to add more body and shine to their routine.
Yes. Our formula is completely sulfate-free and gentle, making it perfectly safe for use on color-treated hair without causing fading.
The proteins and B-vitamins found in the barley and hops of beer are incredibly nourishing. They help to repair the outer layer of the hair, smoothing the cuticle to create shine, and adding a light coating that makes hair feel thicker and fuller.
Phyto-Keratin is a plant-based alternative to traditional animal-derived keratin. It's a blend of hydrolyzed proteins from sources like corn, wheat, and soy that is designed to mimic the amino acid profile of human hair, effectively patching up damaged areas in the hair strand.

